Ask five designers in this city what a logo costs and you will get answers between fifty dirhams and fifty thousand. Both are real prices. Neither is a scam. They are simply two different things being sold under the same word.
Here is what sits behind each end of that range.
Somebody opens a template library, types your business name into a shape, changes the colour, and sends you a PNG. It takes eleven minutes. The same mark has probably been sold to a hairdresser in Manila and a garage in Lagos.
This is not worthless. If you are testing an idea this week and need something on an Instagram profile by Friday, it does the job. What you are buying is speed.
What you are not buying: the right to stop anyone else using it, files that will survive being printed, or a mark that still works when your business grows past the test.
Now a person is actually drawing. They ask what you sell and who buys it. They sketch, they show you three routes, you pick one, they refine it. You get the files you need — vector for print, PNG for screen, a version that works in one colour.
This is where most small businesses should sit. It is enough to look serious without spending money you have not earned yet.
What you are buying: originality, competent craft, and files that will not fail you at the printer.
This is no longer a logo. It is a system.
The mark is one piece of it. You also get the rules — which typefaces, which colours, how much space around the mark, what happens when it goes on a dark background, what happens at two centimetres on a shipping label, what happens on a shopfront at night.
You get the collateral that carries it: cards, letterhead, a company profile, social templates. And you get a document that means the next designer, the next printer, and the next agency all produce work that looks like it came from the same company.
What you are buying: consistency you do not have to police yourself.
Research, positioning, naming, competitor mapping, customer interviews, sometimes a new name entirely. Teams of people. Months of work.
This is for companies where a two percent lift in perception is worth more than the fee. If that is not obviously you, it is not you.
The honest test is not your budget. It is this: how much does it cost you when the mark is wrong?
A food truck can change its logo next year and lose nothing. A property brokerage that puts a weak mark on a tower hoarding, a contract folder, and a hundred site boards cannot change it cheaply — and pays for the mistake every day until it does.
Spend in proportion to how permanent the thing is.
Logo design starts at $150. A full brand identity — mark, system, guidelines, collateral — starts at $700.
We tell you which one you need before you pay, and we have talked people down more often than up. A shop that needs a clean mark does not need a forty-page manual, and selling one is the fastest way to lose a client for good.
Not sure which end of the range you belong in? Send a brief and we will tell you plainly — the answer is free either way.